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De Leon, Vicente SanzAuthor

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INTERACTIVITY AS PROSOCIAL DRIVER IN THE RTVE LAB

Publicated to:Fonseca-Journal Of Communication. (28): - 2024-01-01 (28), DOI: 10.48047/fjc.28.01.10

Authors: Mahmut, Saida Santana; Rodriguez, Gustavo Montes; de Leon, Vicente Sanz

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Abstract

In recent years, there has been a proliferation of immersive journalism aimed at eliciting empathy from its audience (Milk, 2015), enabling users to experience the facts in the first person, facilitating a feeling of "presence" (De la Pelia et al., 2010) and consequently fostering prosocial behaviors (i.e., positive behaviors or interactions), thereby turning the environment into an "empathy machine" (Milk, 2015) or an "emotional geography" (Ba & iacute;a, 2023, p. 137). Just as Archer and Fischer (2018) identified empathy-generating elements of 360-degree video news stories, the objective of this study is to determine whether four interactive products dealing with social issues created by the Spanish national broadcaster's Laboratory of Audiovisual Innovation and New Narratives (RTVE Lab) in 2023 - Rescate en el Mediterr & aacute;neo, 8M: c & oacute;mo el machismo marc & oacute; nuestra adolescencia, Cad & aacute;veres de Hormig & oacute;n, and El lado oscuro de los filtros - provide a sufficient level of viewer immersion to promote prosocial behaviors. To this end, the technological, narrative, and thematic aspects of these products are analyzed, as well as the product concept and type of content. The results reveal that the RTVE Lab's deliberate choice of social content and its use of interactivity and/or transmediality give the products selected for analysis prosocial characteristics, as they are thus able to generate "place illusion" and "plausibility illusion" (Slater 2009) and to elicit viewer empathy. The findings also confirm that audience immersion is possible using interactive formats without 360 degrees video, whose use has been declining since 2018 (P & eacute;rez-Seijo, 2021).

Keywords

ExperiencImmersionImmersive journalismInteractivityRtve laRtve labTransmedialityVirtual-reality

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Fonseca-Journal Of Communication due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Linguistics and Language. Notably, the journal is positioned en el Cuartil Q3 for the agency WoS (JCR) in the category Communication.

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-29:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 2 (PlumX).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (Sanz de León, Vicente).