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Hate Speech Directed at Spanish Female Actors: Penélope Cruz—A Case Study

Publicated to:Social Inclusion. 13 - 2025-01-01 13(), DOI: 10.17645/si.9250

Authors: Díaz LT; Martínez-Valerio L

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Abstract

Penélope Cruz is one of the most internationally acclaimed Spanish performers. However, despite her successful career, she is also one of the celebrities subject to most controversy on social media and the most frequent target of hate speech. Although she does not manage her own profile on X (previously Twitter), her name and criticism of her are constant on this platform. The objective of this study is to detect possible hate speech, as well as to categorise it by its intensity and typology. The study analyses the unrestricted comments on X containing the name Penélope Cruz posted during the period between January and June 2023. The methodology utilised is that of quantitative and qualitative content analysis of the comments registered (N = 6,620). One of the chief results is the fact that the majority of the comments classified as hate speech refer to ideological issues (70.9%) and/or are misogynistic (8.9%), among which are the specific allusions to her acting skills and her physical characteristics. The results coincide with other studies in which hate messages directed at actresses are related to their physical appearance. However, they differ in that in this case the main type of hatred is not misogyny, but ideological hatred. The actor is not only accused of being a “communist” and a “hypocrite” for her lifestyle, but also for having used her body to succeed in her profession. Both her physique and intellectual capacity are also subject to hate speech. Most of these messages are based on conjecture, prejudice, and stereotypes.

Keywords

Hate speechIdeological hatredMisogynyPenélope cruzSexismSpanish cinemaTwitter

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Social Inclusion due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2025, it was in position 93/267, thus managing to position itself as a Q2 (Segundo Cuartil), in the category Social Sciences, Interdisciplinary. Notably, the journal is positioned en el Cuartil Q2 para la agencia Scopus (SJR) en la categoría Sociology and Political Science.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-05-28:

  • Scopus: 1

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-28:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 3.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 1 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 2.85.
  • The number of mentions on the social network X (formerly Twitter): 4 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (Martínez Valerio, Lizette).