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Analysis of institutional authors

Puebla-Martínez B.AuthorLópez-Marcos C.Author

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August 29, 2025
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NATIONAL POLICE AND CIVIL GUARD IN TIKTOK A Comparison of the Two Accounts

Publicated to: VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura. 17 (2): 51-63 - 2025-04-12 17(2), DOI: 10.62161/revvisual.v17.5285

Authors:

Puebla-Martínez B; López-Marcos C; Hidalgo-Cobo P
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Affiliations

Universidad Rey Juan Carlos - Author

Abstract

This study examines the utilisation of TikTok as a communication tool by Spanish security forces and corps. The primary objective is to compare the utilisation of this social network by the Civil Guard and the National Police, with particular consideration given to the accompanying text in the published videos. In order to achieve this objective, a descriptive research study will be conducted, employing a quantitative approach through content analysis. Regarding the communication strategy on TikTok, the results obtained indicate that the National Police primarily addresses matters pertaining to security and crime, whereas the Civil Guard tends to present its daily operations.
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Keywords

Civil guardCommunicationNational policeSecurity forces and corpsSocial mediaSocial networksTiktok

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2025, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Visual Arts and Performing Arts.

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Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2026-04-08:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 1 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: http://hdl.handle.net/10115/95117
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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Puebla Martínez, María Belén) and Last Author ().

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Project objectives

El estudio persigue los siguientes objetivos: analizar la utilización de TikTok como herramienta de comunicación por parte de las fuerzas y cuerpos de seguridad españoles; comparar el uso de esta red social entre la Guardia Civil y la Policía Nacional; examinar el contenido textual que acompaña a los vídeos publicados en ambas cuentas; describir las estrategias comunicativas empleadas en TikTok mediante un enfoque cuantitativo basado en el análisis de contenido; y caracterizar los temas predominantes en cada cuerpo, identificando que la Policía Nacional se centra en seguridad y delincuencia, mientras que la Guardia Civil presenta sus operaciones diarias.
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Most relevant results

El estudio analiza el uso de TikTok como herramienta comunicativa por parte de la Policía Nacional y la Guardia Civil en España. Los resultados más relevantes son: 1) la Policía Nacional centra su contenido en temas relacionados con la seguridad y la delincuencia; 2) la Guardia Civil enfoca sus publicaciones en mostrar sus operaciones diarias; 3) se evidencia una estrategia comunicativa diferenciada entre ambos cuerpos en la red social; 4) el análisis cuantitativo de contenido permite identificar estas tendencias temáticas en los textos que acompañan a los videos; 5) estas diferencias reflejan enfoques específicos en la comunicación institucional a través de TikTok.
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