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Analysis of institutional authors

Gertrudix, MCorresponding AuthorRajas, MAuthorRomero-Luis, JAuthorCarbonell-Alcocer, AAuthor

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Scientific communication in the digital space: actions for the dissemination of research projects under the H2020 program

Publicated to:Profesional De La Informacion. 30 (1): 1-13 - 2021-02-01 30(1), DOI: 10.3145/epi.2021.ene.04

Authors: Gertrudix, Manuel; Rajas, Mario; Romero-Luis, Juan; Carbonell-Alcocer, Alejandro

Affiliations

Univ Rey Juan Carlos, Fac Ciencias Comunicac, Camino Molino 5, Fuenlabrada 28934, Madrid, Spain - Author

Abstract

The European Union's H2020 program requires that all proposals submitted to calls include a scientific communication plan. Approved projects must have a plan for exploitation and dissemination of results (PEDR) that sets out the communication strategies. These must be translated into actions and products that contribute to reaching the different interest groups, following the four-helix model. This research analyzes the actions for disseminating and communicating the results of the research projects of the H2020 program led by entities, bodies, or companies in Spain and carried out through the web and social media. The hypothesis establishes that the communication actions carried out through the web and social media are scarce, standardized, and correspond to low-cost resources and formats, with nonprofessional production. From the database of projects funded by the H2020 program available on Cordis, a sample of 50 projects was selected based on funding criteria, choosing those with a higher level, as it is considered that this would, in principle, allow a greater allocation to communication actions. The methodology relies on descriptive and explanatory analyses of the websites and social media of the projects using the Method of analysis of scientific communication in digital media (Macomed), enabling an evolutionary comparison between 2017 and 2020. The variables of analysis are: (a) presence on the web and social media and (b) the level of use of these communication and dissemination channels considering metrics such as the level of activity, the diversity of channels, the rate of publication, the level of interaction with their audiences, the engagement with their communications, or the level of production achieved. The results reveal communication in digital media (web and social networks) that evolves with the development of the projects but that is unequal, with its scope limited mainly to Twitter and Facebook, and being highly oriented to reach research peers and evaluation agents, but lacking a clear orientation that addresses the demand for open communication to society as established by the principles of responsible research and innovation (RRI).

Keywords

Communication planDigital mediaFacebookH2020Horizon 2020LinkedinOwn mediaPublic communication of science and technologyResearch projectsRriScience communicationScience dissemina-tionScience disseminationSocial mediaSocial networksTwitterYoutube

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Profesional De La Informacion due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2021, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Cultural Studies. Notably, the journal is positioned above the 90th percentile.

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 7.89, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions Jun 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-06-18, the following number of citations:

  • WoS: 4
  • Scopus: 12
  • OpenCitations: 2

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-18:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 43.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 77 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 17.35.
  • The number of mentions on the social network X (formerly Twitter): 2 (Altmetric).
  • The number of mentions in news outlets: 2 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Gertrudix Barrio, Manuel) and Last Author (Carbonell Alcocer, Alejandro).

the author responsible for correspondence tasks has been Gertrudix Barrio, Manuel.