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Analysis of institutional authors

Barrio, MdfCorresponding Author

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September 27, 2022
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The role of OTAs in the distribution process of Spanish Hotel Chains

Publicated to:Esic Market. 47 (3): 451-478 - 2016-12-01 47(3), DOI: 10.7200/esicm.155.0473.3i

Authors: Barrio, MDF

Affiliations

Univ Distancia Madrid UDIMA, Fac Ciencias Econ & Empresariales, Carretera Coruna,Km 38,5 Via Serv,15, Collado Villalba 28400, Madrid, Spain Univ Rey Juan Carlos, Fac Ciencias Jurid & Sociales, Camino Molino S-N, Fuenlabrada 28943, Spain Univ Rey Juan Carl - Author

Abstract

One of the most outstanding challenges that the hotel sector has ever had to endure has come in the form of the predominant position that the so-called Online Travel Agencies (OTA) have managed to garner in recent history, thus radically modifying the electronic distribution chain as we know it. The effective application of the merchant model, has, in turn, obliged hoteliers to pay high commission rates, while increasingly losing control over their inventories and final sales prices, due to potential customers being increasingly compelled to perform their purchases through means of on-line intermediaries. The present paper aims at analysing the relation between the hotel sector and the OTAs, so as to successfully pinpoint the various strategies the former can undertake so as to mitigate their dependence to the latter. Further along the document, a study will be laid out, revolving around the degree of utilization of aforesaid strategies, as well as the most common business model and the companies most requested by Spanish hotel chains.

Keywords

Hotel distributionIntermediariesInternetManagementOnline distributionOnline travel agencyTourismTouristic mediationTravel agencies

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-09-15:

  • WoS: 1

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Flecha Barrio, María Dolores) and Last Author (Flecha Barrio, María Dolores).

the author responsible for correspondence tasks has been Flecha Barrio, María Dolores.