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Analysis of institutional authors

Cuevas-Molano EAuthorSánchez Cid MAuthorMatosas-López LAuthor

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October 10, 2022
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Article

Bibliometric analysis of studies of brand content strategy within social media [Análisis bibliométrico de estudios sobre la estrategia de contenidos de marca en los medios sociales]

Publicated to:Comunicacion Y Sociedad. 2019 - 2019-01-01 2019(), DOI: 10.32870/CYS.V2019I0.7441

Authors: Cuevas-Molano E; Sánchez Cid M; Matosas-López L

Affiliations

Universidad Rey Juan Carlos, Spain - Author

Abstract

106 scientific studies, extracted from Web of Science (WoS), regarding brand content strategy within social media were assessed through a quantitative and descriptive bibliometric analysis. The aim is to examine the state, evolution and research designs of this topic. The results reveal findings on the signs of methodological diversity and maturity in this area, expressed through the predominance of empirical works, diversity of actors, methodological designs and analysis units that will enhance new research opportunities in the area of digital communication in digital environments. © 2019 Universidad de Guadalajara. All rights reserved.

Keywords

Bibliographic analysisBranded contentCommunication strategyContent marketingSocial media

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Comunicacion Y Sociedad due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2019, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Communication.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations from Scopus Elsevier, it yields a value for the Field-Weighted Citation Impact from the Scopus agency: 1.04, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Normalized Impact calculated by Dialnet Metrics: 13.04 (source consulted: Dialnet Metrics Dec 2023)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-08-03, the following number of citations:

  • Scopus: 14

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-08-03:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 81 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Cuevas Molano, Elena) and Last Author (Matosas López, Luis).