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Grant support

The results of this scientific article are consistent with the information obtained in a Research Project named "Study on convergence media models in Spain" (USBSUSP- BS-PPC10/2011), valued positively by the National Agency for Assessment and Forecasting (ANEP) and funded by the Vice-Chancellorship of Research at CEU San Pablo University

Analysis of institutional authors

Ibar Alonso, RaquelAuthor

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October 27, 2022
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Convergence and interaction in the new media: typologies of prosumers among university students

Publicated to:Communication & Society-Spain. 28 (2): 87-99 - 2015-01-01 28(2), DOI: 10.15581/003.28.2.87-99

Authors: Sanchez Martinez, Maria; Ibar Alonso, Raquel

Affiliations

CEU San Pablo Univ, Fac Econ & Business, Madrid, Spain - Author
CEU San Pablo Univ, Fac Humanities & Commun, Madrid, Spain - Author

Abstract

Most young people today are digital natives where the use of new media, is issued by the participation in a creative way and with a high degree of interaction. The emergence of tools making it easy without having high digital skills, has led the grown of prosumers. The aim of the paper is the analysis of the different profiles of this typology of users within the Madrid universities and its interest is settle not only to inquire about the convergent use of technology but also if their interests and motivations really focus on the consumption of new media content or if they participate in a creative way through new technologies, establishing new patterns that enhance interactivity and new business models in media.

Keywords

Cluster analysisConvergenceFactorial analysisInteractivityProsumersYoungers

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 1.06, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions Jul 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-07-12, the following number of citations:

  • WoS: 9
  • Scopus: 8

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-12:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 53 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (Ibar Alonso, Raquel).