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Pastor, YCorresponding AuthorPerez-Torres, VAuthorThomas-Curras, HAuthorLopez-Saez, MaAuthorGarcia, AAuthor

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A study of the influence of altruism, social responsibility, reciprocity, and the subjective norm on online prosocial behavior in adolescence

Publicated to:Computers In Human Behavior. 154 108156- - 2024-05-01 154(), DOI: 10.1016/j.chb.2024.108156

Authors: Pastor, Yolanda; Perez-Torres, Vanesa; Thomas-Curras, Helena; Lobato-Rincon, Luis Lucio; Lopez-Saez, Miguel Angel; Garcia, Alejandro

Affiliations

Complutense Univ, Dept Expt Psychol, Cognit Proc & Speech Therapy, Pozuelo Alcorcon - Author
Edif Dept II, Dept Psychol, Avda Atenas,s-n, Alcorcon 28922 - Author
King Juan Carlos Univ, Dept Psychol, Alcorcon - Author

Abstract

While the study of offline prosocial behavior has a long tradition, much less information is available about how these behaviors manifest and change in the digital environment, and little is known about their background. This paper evaluates differences by age and gender in a variety of attitudes and beliefs during adolescence and studies their influence on the online prosocial behavior emitted and received. A cross-sectional study was performed with 1299 participants aged between 14 and 20 from the Region of Madrid (Spain). The Spanish adaptation of the Online Prosocial Behavior Scale and a selection of items from various studies on attitudes and beliefs regarding altruism, direct and indirect reciprocity, social responsibility, and the perception of the subjective norm were administered. The results suggest that female adolescents maintain higher altruism, social responsibility, and indirect reciprocity than males, and that the older age group (18-20 years old) has higher scores in altruism, social responsibility, and direct reciprocity. Together with altruism, the subjective norm, social responsibility, and indirect reciprocity positively influence the online prosocial behavior emitted by adolescents. Indirect reciprocity, the subjective norm and altruism also influence the feeling of receiving online prosocial behaviors from others. Knowing the extent to which adolescents hold prosocial beliefs and which of these beliefs may favor prosocial online behaviors can be beneficial when promoting such beliefs and fostering more positive online conduct, as well as lessening cyberbullying, online hate and any other manifestation of aggressive behavior online.

Keywords

AcceptanceAdolescenceAltruismBehavioral researchCross-sectional studyDigital environmentExchangeGenderIndirect reciprocitiesIntegrationNetworking sitesOfflineOnline prosocial behaviorPrivacyReciprocitySocial responsibilitiesSocial responsibilitySubjective normTeenagersVirtual communities

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Computers In Human Behavior due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position 9/219, thus managing to position itself as a Q1 (Primer Cuartil), in the category Psychology, Multidisciplinary. Notably, the journal is positioned above the 90th percentile.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-06-22:

  • WoS: 10
  • Scopus: 14
  • OpenCitations: 5

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-22:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 196.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 194 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 2.5.
  • The number of mentions on the social network X (formerly Twitter): 3 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Pastor Ruiz, Yolanda) and Last Author (García Romero, Alejandro).

the author responsible for correspondence tasks has been Pastor Ruiz, Yolanda.