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Love and social networks: a McLuhanian view

Publicado en:Comunicación Y Hombre: Revista Interdisciplinar De Ciencias De La Comunicación Y Humanidades. (18): 34-45 - 2022-01-01 (18), DOI: 10.32466/eufv-cyh.2022.18.715.34-45

Autores: Cucinotta, Caterina

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We are currently immersed in a change of communicational paradigm, with which we are witnessing the deployment, in McLuhan's words, of an environment that leads to an anthropological change. These transformations through technologies are provoking the appearance of new practices in relation to love, a fact that finds a vertiginous development in social networks. In this article we will analyze love starting from the definitions of eros, phylos and agape. We will approach it by putting into play McLuhan's tetrad with its four questions, in such a way that a vision of information and communication technologies for changes in affective practices emerges.We will find that we are immersed in an environment that draws modes of relationship mediated by social networks.

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