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Analysis of institutional authors

Carvajal Camperos M.Author

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September 25, 2024
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Hybrid artificial intelligence: Application in the banking sector

Publicated to:Revista De Ciencias Sociales. 30 (3): 22-36 - 2024-01-01 30(3), DOI: 10.31876/rcs.v30i3.42674

Authors: Corral de La Mata D; García de Blanes Sebastián M; Carvajal Camperos M

Affiliations

Universidad Rey Juan Carlos - Author

Abstract

The integration of smart technologies, from data mining to Artificial Intelligence, has revolutionized the way financial institutions manage and use information. This progress has driven the development of hybrid artificial intelligence solutions, which fuse neural networks, fuzzy logic, genetic algorithms and intelligent agents, improving efficiency and accuracy in finance. Key application areas include implementing machine learning for personalized financial services, using artificial intelligence to improve credit risk assessments, and automating operations for greater efficiency. This study aims to analyze the implementation of hybrid artificial intelligence in the banking sector. The findings suggest that machine learning significantly personalizes services, increasing customer satisfaction and retention. Artificial intelligence has refined credit risk assessment, reducing errors and improving accuracy, while AI-enabled automation has streamlined operations. In addition, artificial intelligence helps analyze trends and innovate products. The combination of traditional and data-driven artificial intelligence techniques was identified as offering significant competitive advantages for financial institutions.

Keywords

Artificial intelligenceAutomationAutomatizaciónBanking sectorEfficiencyEficienciaFinancial operationsInteligencia artificialOperaciones financierasSector bancario

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Revista De Ciencias Sociales due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Social Sciences (Miscellaneous).

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-08-07:

  • Scopus: 1

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-08-07:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 27 (PlumX).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author () and Last Author (Carvajal Camperos, Marisol).