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Sarmiento Guede J.r.AuthorCarvajal Camperos M.Author
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COVID-19 Crisis Communication in Tourist Destinations in the Basque Country and Valencian Community

Publicated to:Revista Venezolana De Gerencia. 29 (108): 1579-1597 - 2024-09-23 29(108), DOI: 10.52080/rvgluz.29.108.7

Authors: San Juan Olmo A; Sarmiento Guede JR; García de Blanes Sebastián M; Carvajal Camperos M

Affiliations

Universidad Rey Juan Carlos - Author
Universidad Rey Juan Carlos; Universidad Rey Juan Carlos - Author

Abstract

It is crucial to understand how tourist destinations in Spain handled social media communication during the health crisis in order to assess its effectiveness and learn from the strategies implemented. This study describes the crisis management and communication of Spanish tourist destinations during the pandemic through their social media profiles, focusing on “Turismo Euskadi” and “Turismo de la Comunitat Valenciana”. A content analysis of the social media profiles (Twitter) of tourist destinations was used. The research revealed that tourist destinations in Spain prioritized informative and crisis communication on their social media profiles during the pandemic. The findings highlighted the importance of empathetic and effective social media communication to manage crises in tourist destinations during the pandemic in Spain.

Keywords
Covid-19Crisis communicationTourismTourist destinationsTwitter

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Revista Venezolana De Gerencia, Q3 Agency Scopus (SJR), its regional focus and specialization in Geography, Planning and Development, give it significant recognition in a specific niche of scientific knowledge at an international level.

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-10:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 6.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 6 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 1.
  • The number of mentions on the social network X (formerly Twitter): 2 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author () and Last Author (Carvajal Camperos, Marisol).