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Analysis of institutional authors

De Ayala, MclCorresponding AuthorFernandez, JgAuthorGarcia, BcAuthor

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Article

Management strategies of the Madrid Community golf clubs on Twitter

Publicated to:Cuadernos.Info. (42): 71-84 - 2018-06-01 (42), DOI: 10.7764/cdi.42.1304

Authors: Lopez de Ayala, Maria Cruz; Gabriel Fernandez, Jose; Catalina Garcia, Beatriz

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Abstract

Social networks provide companies and brands with a more direct communication and facilitate greater interactivity with their audiences. Through a content analysis of the Twitter profiles of the golf clubs of the Community of Madrid, we examine whether their nature-public, private or commercial-influences how these networks are managed. It is concluded that the nature of the club accounts for differences in the communication strategies: in the private and public clubs, the informative messages predominate, whereas in those emitted by the commercial clubs, there is a prevalence of strategies linked to marketing.

Keywords

Communication managementCorporate communicationGolf courseInteractivityPrivate enterprisePublicPublic and private enterpriseSectorSocial mediaTwitter

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Cuadernos.Info due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2018, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Library and Information Sciences.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-06-04:

  • WoS: 5
  • Scopus: 2
  • OpenCitations: 1

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-04:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 17 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

    It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

    • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

    Leadership analysis of institutional authors

    There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (López de Ayala López, María Cruz) and Last Author (Catalina García, Beatriz).

    the author responsible for correspondence tasks has been López de Ayala López, María Cruz.