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Porto-Pedrosa, LCorresponding Author
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Representation of female beauty in advertising: effects on emotional well-being, body satisfaction, and weight control in young women

Publicated to:Profesional De La Informacion. 31 (1): e310117- - 2022-02-01 31(1), DOI: 10.3145/epi.2022.ene.17

Authors: Martin-Cardaba, Miguel A; Porto-Pedrosa, Leticia; Verde-Pujol, Lucia

Affiliations

Univ Rey Juan Carlos, Paseo Artilleros S-N, Vicalvaro 28032, Madrid, Spain - Author
Univ Villanueva, Costa Brava 2, Madrid 28034, Spain - Author

Abstract

Many studies have addressed the effects of the continuous presentation of ideal female beauty by the media and, especially, advertising. Multiple theories have attempted to identify the main mechanisms that cause the detrimental effects of exposure to such an idealized female image in advertising content. However, most such evidence has been correlational, whereas experimental evidence is very limited. Moreover, the impact of minimal exposure to such content has not yet been studied in detail. This experimental study investigates the short-term impact of reduced exposure (by viewing three beauty stereotype-related advertisements) on psychological well-being, body satisfaction, and the possible emergence of weight control behaviors in young women. The results reveal that even such brief exposure was sufficient to negatively influence the emotional well-being of the participants, who reported feeling more uncomfortable, insecure, anxious, and frustrated than women assigned to the control condition. The results of this experimental study thus reveal that advertising can influence the mood and behaviors of young women. In turn, they also reported greater intention to engage in weight and calorie control behaviors. Likewise, a mediation analysis revealed that the effect of such representations of female beauty on weight control behaviors was mediated by the decrease in the emotional well-being of the participants. The social and media implications of this work are discussed.

Keywords
AdvertisingBody imageBody satisfactionDissatisfactionEmotional well-beingExperimental designExperimentsFocused anxietyHealthIdeal beautyIdeal thinnessImage concernsImpactMediaMedia effectsMedia exposureSelf-objectificationSocial mediaStereotypesTelevision situation comediesThin-idealUnhealthy weight control behaviorsWomen

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Profesional De La Informacion due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2022, it was in position 19/96, thus managing to position itself as a Q1 (Primer Cuartil), in the category Communication.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 1.37. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Field Citation Ratio (FCR) from Dimensions: 2.94 (source consulted: Dimensions May 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-05-23, the following number of citations:

  • WoS: 5
  • Scopus: 4
  • OpenCitations: 2
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-23:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 51.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 102 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 16.03.
  • The number of mentions on the social network X (formerly Twitter): 12 (Altmetric).
Leadership analysis of institutional authors

the author responsible for correspondence tasks has been Porto Pedrosa, Leticia.