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Analysis of institutional authors

De Ayala-López M-ClAuthorCatalina-García BAuthorFernández-Fernández J-GAuthor
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Article

Spanish mayors’ public communication on Twitter during local elections

Publicated to:Revista Latina De Comunicacion Social. 71 1280-1300 - 2016-01-01 71(), DOI: 10.4185/RLCS-2016-1146en

Authors: De Ayala-López M-CL; Catalina-García B; Fernández-Fernández J-G

Affiliations

Department of Communication Sciences and Sociology, Universidad Rey Juan Carlos (URJC), Spain - Author

Abstract

Introduction. This article examines the use of Twitter as a channel of institutional communication by the mayors of the provincial capitals and autonomous cities of Spain before, during and after the municipal elections of May 2015. Methods. The study is based on the content analysis of the activity of the Twitter accounts of the mayors affiliated to the Popular Party (PP) and the Spanish Socialist Workers? Party (PSOE), in order to characterise the main trends in the activity of the mayors and their followers. Result and conclusions. Mayors make a partisan and electioneering use of their institutional accounts in the microblogging platform; mayors? messages about the local environment generate interest among users and this is reflected in the high volume of retweets, favourites and comments that their tweets receive; mayors? Twitter accounts stand out for their respectful attitude during the elections. © 2016, University of La Laguna. All rights reserved.

Keywords
Citizen participationInteractivityMunicipal governmentPolitical communicationTwitter

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Revista Latina De Comunicacion Social due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2016, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Communication.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-05-25:

  • Scopus: 4
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-25:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 9 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (López de Ayala López, María Cruz) and Last Author (Fernández Fernández, José Gabriel).