{rfName}
Ma

Indexed in

License and use

Citations

Altmetrics

Impact on the Sustainable Development Goals (SDGs)

Analysis of institutional authors

Sandulescu Budea, Alexandra MariaAuthor
Share
Publications
>
Article

Matriarcas digitales en YouTube:: estudio de caso en plataforma

Publicated to:Comunicación Y Género. 4 (2): 159-171 - 2021-01-01 4(2), DOI: 10.5209/cgen.71773

Authors: Alexandra Sandulescu Budea; Laura Martín Pérez

Affiliations

Universidad Rey Juan Carlos - Author

Abstract

El presente artículo pone de manifiesto un estudio de caso realizado en torno a la figura de la matriarca en el tiempo y cómo ha evolucionado en la sociedad española con la aparición de plataformas como Youtube donde el sujeto es capaz de rodearse de todos aquellos elementos que configuran su realidad social y a la vez es sustentado por un público seguidor de su cotidianeidad. El estudio de caso toma como referencia los prototipos generados a raíz de la evolución de la mujer en España y los aplica en canales de Youtube para analizar los contenidos relacionados con la maternidad y sus patrones de conducta conforme a la conversión de datos sociales. Así, los resultados obtenidos nos permiten lanzar la hipótesis que el concepto de matriarcado físico se ha trasladado al online poniendo en valor un ecosistema desconocido hasta hace muy poco.

Keywords
Gender equality

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Comunicación Y Género due to its progression and the good impact it has achieved in recent years, according to the agency Dialnet (Dialnet Métricas). In the year of publication of the work, 2021, thus managing to position itself as a Q1 (Primer Cuartil).

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-24:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 5 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.
Continuing with the social impact of the work, it is important to emphasize that, due to its content, it can be assigned to the area of interest of ODS 5 - Gender Equality, with a probability of 69% according to the mBERT algorithm developed by Aurora University.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author () and Last Author ().