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36

Indexed in

License and use

Citations

11

Altmetrics

Grant support

The authors would like to thank D. McGarry, who hosted D. Wuebben's stay as JRC Visiting Research Scientist and helped select scientists and project officers for interviews. The authors would also like to thank those at the JRC who agreed to interviews and facilitated this research, including V. R. Ruiz, D. Blagoeva, A. Pilenga, A. Saturnio, H. Scholz, E. Dunlop, A. De Paola, and J. J. B. Munoz. Finally, much appreciation to D. Barrera, who was instrumental in video production and editing. D. Wuebben completed a Marie Curie fellowship under the H2020 Got Energy Talent MSCA-COFUND supported by the European Commission under Grant 754382. M. G. Barrio is one of the principal investigators of BIOTRES-CM Project (S2018/EMT-4344) which has been co-financed by the Community of Madrid (Spain), the European Social Fund, and the European Regional Development Fund. Juan Romero-Luis is hired by the Spanish Ministry of Education University (ID 501100003176) Teacher Training program (FPU) under the Award FPU18/02161. The contents of this article do not reflect the official opinion of the European Union. Responsibility for the information and views expressed herein lies entirely with the authors.

Analysis of institutional authors

Rubio-Tamayo, Jose LuisAuthorBarrio, Manuel GertrudixAuthorRomero-Luis, JuanAuthor

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April 3, 2023
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360 degrees Video for Research Communication and Dissemination: A Case Study and Guidelines

Publicated to:Ieee Transactions On Professional Communication. 66 (1): 59-77 - 2023-03-01 66(1), DOI: 10.1109/tpc.2022.3228022

Authors: Wuebben, Daniel; Rubio-Tamayo, Jose Luis; Barrio, Manuel Gertrudix; Romero-Luis, Juan

Affiliations

Univ Rey Juan Carlos, Madrid 28933, Spain - Author

Abstract

Introduction: 360 degrees videos are increasingly popular channels for science communication and higher education; however, time-limited 360 degrees videos that disseminate scientific research via platforms like YouTube remain underexamined. To address this problem, this experience report reviews the creation and evaluation of six 2D video interviews and six 360 degrees video tours. About the case: The European Commission's Joint Research Centre (JRC) and other public-facing organizations already publish 2D videos on social media channels and host 360 degrees video content on their institutional websites. This case addresses the affordances and constraints of creating short 360 degrees videos for publication on public-facing platforms. Situating the case: 360 degrees video content has been incorporated into science communication and pedagogical practices in higher education. The authors review these developments and show the need for further research on time-limited 360 degrees video. Methods/approach: Scientists researching energy-related technologies were invited to record 2D video interviews. Based on these interviews, six transcripts for 360 degrees videos were drafted and recorded in the same lab settings. When the videos were published, European researchers and communication professionals were recruited to complete a short survey evaluating the videos' relative merits. Results/discussion: The survey results (n = 32) suggest a similar overall quality of the 2D video interviews and 360 degrees video tours. Respondents ranked the interviewee or narrator as the best feature of both the 2D and 360 degrees format, and 47% said that they would prefer to have a 360 degrees video created about their research. Based on our experience, we provide guidelines related to the production and publication of short 360 degrees videos. Conclusion: Further research and practice are required to understand which specific features of the 360 degrees videos are most effective and whether this technology offers distinct advantages as a tool for dissemination. Further research and practice will establish more detailed approaches to 360 degrees video.

Keywords

360 videoEuropeFacingsImmersiveImmersive videoInterviewJournalismPublishingResearch disseminationScienceScience communicationScience communicationsSocial networking (online)VideoVideo on demandVideo recordingVirtual-realityYoutube

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Ieee Transactions On Professional Communication due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2023, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Linguistics and Language.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 2.27. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Weighted Average of Normalized Impact by the Scopus agency: 1.52 (source consulted: FECYT Feb 2024)
  • Field Citation Ratio (FCR) from Dimensions: 6.82 (source consulted: Dimensions Jul 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-07-26, the following number of citations:

  • WoS: 4
  • Scopus: 7

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-26:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 27.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 60 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 30.
  • The number of mentions in news outlets: 4 (Altmetric).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author () and Last Author (Romero Luis, Juan).

the author responsible for correspondence tasks has been .