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Analysis of institutional authors

Gil, Angeles RubioCorresponding AuthorRoca, Belen Fernandez De AlarconAuthorArnedo, Esther Alicia GonzalezAuthor

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Article

Olfactory marketing and the new tourist experience: Towards the new 'Wellness Hotel'

Publicated to:Cuadernos De Turismo. (51): 19-49 - 2023-06-01 (51), DOI: 10.6018/turismo.571451

Authors: Gil, Angeles Rubio; Roca, Belen Fernandez de Alarcon; Arnedo, Esther Alicia Gonzalez

Affiliations

EAE Business Sch, Barcelona, Spain - Author
Univ Rey Juan Carlos, Dept Econ Empresa, Fac Econ & Empresa, Paseo De Los Artilleros,38, Madrid 28023, Spain - Author
Univ Rey Juan Carlos, Fac Ciencias Educ & Deporte & Estudios Interdiscip, Dept Estudios Hist & Sociales, Lengua Espanola Literatura Filosofia Moral & Didac, Camino del Molino,5, Madrid 28942, Spain - Author

Abstract

Scent marketing is an area of sensory marketing of interest to meet the highest expectations of health, safety, and comfort, in a sector that must maintain a good reputation both in social networks and online travel agencies, regarding many of the bad reviews are related to sensory aspects such as bad smells. The article delves into the theoretical, applicative, and prospective framework of olfactory marketing, through modeling, qualitative empirical analysis through interviews with experts and analysis of consumer opinions on OTAs, Trivago and Tripadvisor. Thereby it is possible to better understand the influence of the scent on the hotel corporate identity in Spain and on the purchase decision. Finally, a new model of sustainable accommodation (Wellness Hotel) is proposed under the exposed experiential premises of greater attention to the fulfillment of the Sustainable Development Goals.

Keywords

EmotionsOdorRegenerative tourismScent marketingScentsSenseSensory marketingTourist experienceWellness hotel

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Cuadernos De Turismo due to its progression and the good impact it has achieved in recent years, according to the agency Dialnet (Dialnet Métricas). In the year of publication of the work, 2023, thus managing to position itself as a Q1 (Primer Cuartil).

Notably, the journal is positioned in the Quartile Q3 for the agency WoS (JCR), in the category Hospitality, Leisure, Sport & Tourism, in the Quartile Q4 for the agency Scopus (SJR), in the category Geography, Planning and Development, classified as B in other national agencies such as CIRC, classified as C by the agency AGUAR.

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 2.03, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions Jun 2025)

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-30:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 72 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Rubio Gil, María Ángeles) and Last Author (González Arnedo, Esther Alicia).

the author responsible for correspondence tasks has been Rubio Gil, María Ángeles.