{rfName}
An

Indexed in

License and use

Citations

2

Altmetrics

Analysis of institutional authors

González-Serrano LAuthorTalón-Ballestero PAuthor
Share
Publications
>
Article

Analysing the Impact of Dynamic Open Pricing on Hotel Revenue Management [Análisis del impacto de Open Pricing dinámico en el Revenue Management Hotelero]

Publicated to:Revista De Análisis Turístico. 29 (2): 80-117 - 2022-01-01 29(2), DOI: 10.53596/jta.v29i2.422

Authors: Farag HFI; González-Serrano L; Talón-Ballestero P

Affiliations

Universidad Rey Juan Carlos, Spain - Author

Abstract

The introduction of big data technology into hotel revenue management (RM) systems has paved a new way to fix prices in the hospitality industry called Open pricing' (OP). This study analyses the evolution of dynamic pricing in hotels and examines the concept of open pricing. This pricing system is based on managing a large amount of data (big data) and consists primarily of sophisticated real-time dynamic pricing with no rate ranges and fences and depends on the customer's WTP. This study investigates whether the implementation of open pricing improves independent hotels' performance. Three case studies were conducted using an analysis of variance test to compare three years of data on three independent hotels after they started applying open pricing. The selected hotels' performance trends over time were also compared, via a t-test, with data about the competitors collected from STR. This study provides empirical evidence that open pricing improves the occupancy rate, average daily rate and revenue per available room justifying its use in the RM systems of independent hotels. It helps advance our understanding of the concept of open pricing and it is one of the few empirical studies to analyse the latter's impact on hotel performance. © 2022, Asociacion Espanola de Expertos Cientificos en Turismo. All rights reserved.

Keywords
Big dataDynamic pricingIndependent hotelsOpen pricingRevenue management.bibliographic references

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Revista De Análisis Turístico due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2022, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Anthropology.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-05-20:

  • Scopus: 2
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-20:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 13 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author () and Last Author (Talón Ballestero, María del Pilar).

the author responsible for correspondence tasks has been .