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Analysis of institutional authors

Jimenez-Partearroyo, MAuthorMedina-López, ACorresponding Author

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Business intelligence and business analytics in tourism: insights through Gioia methodology

Publicated to:International Entrepreneurship And Management Journal. 20 (3): 2287-2321 - 2024-04-12 20(3), DOI: 10.1007/s11365-024-00973-7

Authors: Jimenez-Partearroyo, Montserrat; Medina-Lopez, Ana; Rana, Sudhir

Affiliations

Gulf Med Univ, Coll Healthcare Management & Econ - Author
Rey Juan Carlos Univ, Fac Econ & Business Sci, Business Adm Dept, Paseo Artilleros S-N - Author
Rey Juan Carlos Univ, Fac Econ & Business Sci, Financial Econ & Accounting Dept, Paseo Artilleros S-N - Author

Abstract

Although Business Intelligence (BI) and Business Analytics (BA) have been widely adopted in the tourism sector, comparative research using BI and BA remains scarce. To fill this gap in the literature, the present study explores how BI and BA contribute to strategic innovation, address operational challenges, and enhance customer engagement. To this end, using a dual-method approach that incorporates both quantitative and qualitative methodologies, we first conduct a bibliometric analysis using SciMAT. This sets the stage for the subsequent application of the Gioia methodology. Specifically, we perform an in-depth qualitative examination of a total of 12 scholarly articles on the tourism sector, evenly split between BI and BA. Upon synthesizing the findings on the roles of BI and BA, we outline distinct pathways through which they influence tourism sector management solutions. Based on the obtained evidence, we argue that, while BI focuses on technological advancement and operational integration, BA is more aligned with predictive analytics and data-driven customer engagement. These insights provide managers with a better understanding of the roles of BI and BA, serving as a guide for their strategic applications, from improving service quality to innovating in customer engagement. The novelty of this approach lies in its use of the Gioia methodology, in a comparative analysis to evaluate the separate yet complementarily roles of BI and BA, and in enhancing tourism industry practices.

Keywords

Big data analyticsBusiness analyticsBusiness intelligenceComparative analysisCustomer engagementFrameworkGioia methodologyKnowledgeOperational challengesScienceStrategic innovationTourism industry

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal International Entrepreneurship And Management Journal due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position 43/304, thus managing to position itself as a Q1 (Primer Cuartil), in the category Business.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-07-01:

  • WoS: 3
  • Scopus: 5

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-01:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 93 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: United Arab Emirates.

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Jiménez Partearroyo, Montserrat) .

the author responsible for correspondence tasks has been Medina López, Ana.