{rfName}
Th

Indexed in

License and use

Icono OpenAccess

Citations

Altmetrics

Analysis of institutional authors

Martínez Pastor, EstherAuthorVizcaino-Laorga, RAuthorDe Blas, CsAuthor

Share

April 25, 2024
Publications
>
Article
Sí

The Presence and Promotion of Foods and Beverages in the YouTube Channels of The World's Most Influential Kid Ps: A Comparative Study Between the United States and Spain

Publicated to:Trípodos.Com. Revista Digital De Comunicació. (54): 67-89 - 2023-01-01 (54), DOI: 10.51698/tripodos.2023.54.06

Authors: Pastor, Esther Martinez; Mezquida, David Atauri; Vizcaino-Laorga, Ricardo; de Blas, Clara Simon

Affiliations

Univ Complutense Madrid UCM - Author
Univ Rey Juan Carlos Madrid URJC - Author
Univ Rey Juan Carlos URJC, Fac Commun Sci - Author

Abstract

This study aims to determine the different types of foods and beverages that predominate in the channels of kid youtubers in Spain and the United States, which serve as a model for children's nutritional habits. The study looked at a sample of 18 You Tube channels and 553 videos from a universe of 1551 videos. Four main conclusions have been drawn: there are significant differences depending on the origin of the channels, with a greater presence of oils, fats and meat in Spanish channels, and of cereals, chocolates, sugar and fruit in channels from the United States; in 60% of the videos, brands are being promoted (without appropriate identification), with statistically significant differences according to the country of origin; the main communication objective is a promotional objective, with differences according to country, being more educ ational/promotional in the United States and more focused on entertainment/promotion in Spain; and in 16% of cases, the children showed excessive or compulsive consumption -the videos do not appear to promote, in general, healthy nutritional habits.

Keywords

AdvergamesBrand advertisersChildrenClassificationFamilyFood and beveragesInfluencerSocial media

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Trípodos.Com. Revista Digital De Comunicació due to its progression and the good impact it has achieved in recent years, according to the agency Dialnet (Dialnet Métricas). In the year of publication of the work, 2023, thus managing to position itself as a Q1 (Primer Cuartil).

Notably, the journal is positioned in the Quartile Q4 for the agency WoS (JCR), in the category Communication, in the Quartile Q3 for the agency Scopus (SJR), in the category Communication, classified as D by the agency AGUAR.

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-05:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 1.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 12 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 4.55.
  • The number of mentions on the social network X (formerly Twitter): 6 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author () and Last Author (Simón de Blas, Clara).

the author responsible for correspondence tasks has been .